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I’m Ryan Trafton — a customer experience strategist and UX pro with 10+ years of experience, helping executives turn user insights into a clear, actionable strategy and building listening systems that bring structure to product decision-making.
I'm exploring full-time and consultant roles where I can help shape how teams connect with their customers through user research and systems that scale empathy and insight.
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How You Can Help
- Know of a team hiring for a role like this? I’d love an intro
- Have a friend at a company on my list below? Happy to share a short forwardable blurb with you
- Open to jamming together on a hybrid role or short term project? Let’s talk
✉️ [email protected] • 🔗 LinkedIn
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My background blends UX research and executive advisory work. I help teams uncover and act on user insights, most recently across Oura’s connected hardware and digital health platform.
Experience
- Built and led the Voice of the Customer program at Oura, shaping product decisions and uncovering new market opportunities (e.g. reproductive health, stress management)
- Advised executives on north star metrics, ideal customer profiles, and AI-powered feedback systems as both a practitioner and consultant
- Designed cross-functional systems to embed user data into product roadmaps and organizational strategy
I’m based in the SF Bay Area, and looking for an in-person or hybrid role where I can contribute to a compelling mission with an IRL team.

🎯 What I’m Looking For
I'm looking for a role where I can be a connective force: helping product, design, and executive teams stay grounded in what users actually need.
I’m most energized when I’m:
- Talking to users to understand their needs and contributing to intuitive, human-centered product experiences
- Designing feedback systems that bring objectivity to complex, emotional user stories
- Partnering with mission-driven leaders to turn data and insights into compelling, inspirational products
I’m especially drawn to:
- Mission-driven orgs at the intersection of tech, wellness, or learning
- Hybrid product environments where hardware meets software
- Teams that lead with clarity, curiosity, and care
A few titles that describe what I do:
- Head of User Insights
- Director, Product Research & Strategy
- Mixed-Methods UX Researcher
- Special Projects or Chief of Staff-style partner to product, brand, or research leaders